Marketing is the backbone of business strategy

Marketing is the backbone of business strategy

Business strategy defines a company’s overall vision, objectives, and competitive advantage. It also answers big questions. Questions such as: Why does our business exist? Where are we going? What value do we provide a customer better than others? How do we create and...
Focus on processes to improve performance

Focus on processes to improve performance

A winning strategy to thrive in the coming recovery is to focus on improving operational efficiency. Improving your processes to be more productive and make your business more successful, but which processes and how? Now is the time to make operational improvement in...
Winning the recovery

Winning the recovery

Signs are that the economy is on a slow path to recovery. Just as spring always follows winter, it will recover. The key question smart businesses are asking now is not only how to survive today, but how to position themselves to get ahead when those good times...
Survive and Thrive

Survive and Thrive

‘Inflation,’ I’m sick of hearing the word! However, as people tighten their belts, many small businesses are finding it tough. How do you weather the storm and thrive? Inflation,’ I’m sick of hearing the word! However, as people tighten their belts, many small...
Customer needs first

Customer needs first

Qantas is to pay a $100M fine, plus $20M to customers to settle a ‘ghost’ flights case. Qantas ‘admitted misleading consumers’ by advertising seats on tens of thousands of non-existent or cancelled flights. The airline maintains the cancellations were due to...